About gobble.earth

What this is for, how the numbers work, and what they leave out.

Why this exists

Food is a big part of the climate problem. Growing, processing and transporting what we eat accounts for roughly a quarter of human-caused greenhouse gas emissions: 26% of the global total, according to Our World in Data, which draws on Poore & Nemecek (2018).

A lot of advice focuses on buying local. The numbers suggest the type of food matters far more. Across the foods we track, beef from a beef herd sits at about 99 kg CO₂e per kg, while peas sit at about 1. We don't model how far food travels, so this is a claim about what's on the plate, not about food miles.

gobble.earth is here to make that visible, without guilt. You don't need to be perfect. Small swaps add up, and you decide what's realistic for you.

What the tool does

The planner has one idea worth knowing: progress over perfection. You say how often you'll stick to your plan, for example 80% of the time. For the rest, it assumes you eat an average diet you choose (vegan, vegetarian or meat-eating). You get a realistic yearly figure instead of an all-or-nothing one. Eating more lightly most of the time counts.

How the numbers work

Average diets

Diet averages come from Scarborough et al. (2023), who studied UK adults in the EPIC-Oxford cohort with diets standardised to 2,000 kcal a day. They're per person, per day:

Dietkg CO₂e per day
🌱 Vegan2.47
🥕 Vegetarian4.16
🐟 Fish-eater (pescatarian)4.74
🍗 Low meat (under 50 g/day)5.37
🍖 Medium meat (50–99 g/day)7.04
🥩 High meat (100 g+ per day)10.24

For comparison: the global average is about 5.35 kg a day (our calculation from Our World in Data), and the US average about 4.7 (a different dataset). The EAT-Lancet planetary health diet is about 3.27, which is our own estimate. The UK average is a proxy, the medium-meat group, not an official figure.

Limits and honest caveats

Your plate and bigger change

Your plate is worth thinking about, but many food emissions are shaped by farming practice, policy, and what shops and restaurants offer. Your own choices help, and so can pushing for change beyond your own kitchen.

Privacy

Who it's for

Anyone curious about the carbon footprint of their food who wants concrete numbers rather than vague advice. You don't need any climate science, and you don't need to change everything at once.

Ready to try it? Start with a plate, or plan a typical day.